I don't think any other brand can substitute Sony.
Neither by strong hardware nor Software specs.
Still if Sony shuts down, I'll prefer going for Apple or Nexus.
Apple provides one of best hardware while Nexus provides the best software.
But Sony wouldn't need to quit if it makes a big universal change.
First of all, Sony needs to change its marketing strategy.
Sony needs to do ads and brandings, at least when it has its own range TV channels.
It's absurd to see a Samsung Galaxy Advertisement on a Sony Entertainment channel but not an Xperia Mobile ad.
It's a shame, really!
Secondly, Sony needs to kick out its staff which are not that worthy and replace them with some talented ones.
Thirdly, Sony should redesign their line of smartphones with new appearances instead of that same old glassy rectangular bricks.
Additionally, Sony should take online polls about how a customer would prefer a change in their products and why.
Sony needs to understand Indian Market where cheap and attractive products are preferred over quality and expensive ones.
And about a Sony mobile flagship, it should jump to a whole new world of specs rather than keeping on to the tradition of adding one unit of specs over the last one.
For example, Z2, Z3, Z3+, Z5, all have 3 GB of RAM.
This means Sony has hovered on 3 GB for almost 2 years.
A snaily progress, ain't it?
Can't it jump from a 3 GB RAM to a 5 GB RAM directly?
Is there any law that they should not skip 4 GB?
Let the competitors wonder if they should go for 4 GB or should they just copy Sony and make 5 GB.
This was just an example.
There are lot of things like, same old camera of 20.7 MP hardly progressed with 23 MP.
Sony can go for a 41 MP camera, at least when Sony has its own business of camera sensors.
Well, I would like to conclude that if Sony wants to be in the marathon, it needs to change, a big bang change!
Neither by strong hardware nor Software specs.
Still if Sony shuts down, I'll prefer going for Apple or Nexus.
Apple provides one of best hardware while Nexus provides the best software.
But Sony wouldn't need to quit if it makes a big universal change.
First of all, Sony needs to change its marketing strategy.
Sony needs to do ads and brandings, at least when it has its own range TV channels.
It's absurd to see a Samsung Galaxy Advertisement on a Sony Entertainment channel but not an Xperia Mobile ad.
It's a shame, really!
Secondly, Sony needs to kick out its staff which are not that worthy and replace them with some talented ones.
Thirdly, Sony should redesign their line of smartphones with new appearances instead of that same old glassy rectangular bricks.
Additionally, Sony should take online polls about how a customer would prefer a change in their products and why.
Sony needs to understand Indian Market where cheap and attractive products are preferred over quality and expensive ones.
And about a Sony mobile flagship, it should jump to a whole new world of specs rather than keeping on to the tradition of adding one unit of specs over the last one.
For example, Z2, Z3, Z3+, Z5, all have 3 GB of RAM.
This means Sony has hovered on 3 GB for almost 2 years.
A snaily progress, ain't it?
Can't it jump from a 3 GB RAM to a 5 GB RAM directly?
Is there any law that they should not skip 4 GB?
Let the competitors wonder if they should go for 4 GB or should they just copy Sony and make 5 GB.
This was just an example.
There are lot of things like, same old camera of 20.7 MP hardly progressed with 23 MP.
Sony can go for a 41 MP camera, at least when Sony has its own business of camera sensors.
Well, I would like to conclude that if Sony wants to be in the marathon, it needs to change, a big bang change!
Sumiet Talekar
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